Who is Simon Mainwaring
Simon Mainwaring is a branding expert and author of We First: How Brands and Consumers Use Social Media to Build a Better World (Palgrave Macmillan 2011) and Lead With We: The Business Revolution that Will Save Our Future (Matt Holt/BenBella 2021). He is the founder and CEO of Culver City, California-based We First Inc., a brand consultancy.BackgroundPrior to founding We First, Manwaring was creative director at advertising agencies such as Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy working with clients like Motorala, Nike, and Toyota. His work is mentioned in Cutting Edge Advertising by Jim Aitchison.We First: How Brands & Consumers Use Social Media to Build a Better WorldThe book We First was released on June 7, 2011. Publishers Weekly says the book "proposes cooperation between go...Read Full Biography of Simon Mainwaring
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Simon Mainwaring Quotes
- The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
- Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
- In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.
- In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
- The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
Comments about Simon Mainwaring
Thepremiermedia: “for a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.” -simon mainwaringThrive_leaders: "effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.” — simon mainwaring
Plus63finance: "the leverage and influence social media gives citizens are rapidly spreading into the business world." — simon mainwaring
01sunsetgirl10: "effectively, change is almost impossible without industry-wide collaboration, cooperation, and consensus." – simon mainwaring kyji here twostay
0niyebe0: “effectively, change is almost impossible without industry-wide collaboration, cooperation, and consensus.” simon mainwaring kyji here twostay
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