Poetry Books by David Ogilvy
Publisher: Pearson UK
Published Date: 2012-09-26
Categories: Business & Economics
This book shows readers the smarter way to sell -by building trusted consultative relationships with their customers. Whatever you are selling, this book will help you do it better, and feel better about doing it. By switching your focus from the hard sell to building more trust and adding more value, you will end up not just with more satisfied customers, but with more sales as well.
Publisher: Routledge
Published Date: 2014-12-18
Categories: Business & Economics
This is a completely rewritten and updated version of one of the true classic books in the field of marketing and advertising. What's in a Name? Advertising and the Concept of Brands analyzes brands from the point of view of modern marketing theory. It deals in detail with the role of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based and is supported by the best research from both the professional and academic fields. The authors describe the birth and maturity of brands and dissect the patterns of consumer purchasing of repeat-purchase goods. In addition to all new research findings and examples, this new edition of What's in a Name? includes first time coverage of the short-term, medium-term, and long-term effects of advertising on sales of brands. The book concludes with new recommendations on how to develop and disseminate better advertising.
Publisher: John Wiley & Sons
Published Date: 2002-11-04
Categories: Business & Economics
This is the informative story of the rise, fall, and re-birth of Volkswagen - both the company and the car. It explains how VW lost its focus for decades and then regained it through a better understanding of its core market, marketing, advertising, and solid manufacturing and design.
Publisher: Scribner
Published Date: 1989-01-09
Categories: Business & Economics
David Ogilvy was an advertising genius. Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made the book an international bestseller. If you aspire to be a good manager in any kind of business, then this is a must read. His views are timeless and form a blueprint for good practice in business. Book jacket.
Publisher: Kogan Page Publishers
Published Date: 2003
Categories: Business & Economics
An exploration of the buying habits of children between the ages of eight and fourteen.
Publisher: AuthorHouse
Published Date: 2009-08-12
Categories: Biography & Autobiography
With the world rightly obsessed with life threatening challenges to the environment, this is a timely and important book. A vivid and highly personalised account, involving fascinating personalities, showing how a strategic plan was developed and implemented in confidence and the whole world gradually "converted" to the cause of the environment, with Climate Change now on everyone's lips. Brought in as a professional 'outsider', specialising in Perception Management, the 'Panda Diplomat' played a leading role in changing the face and the direction of the whole environmental movement, working closely with HRH Prince Philip to win over Governments and business leaders around the world. Extraordinary adventures with extraordinary results, many of them revealed here for the first time....
Publisher: Southbank Pub
Published Date: 2011
Categories: Business & Economics
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Publisher: Vintage
Published Date: 1985
Categories: Business & Economics
An advertising authority updates his analysis of the elements of successful advertising and assesses the advertising environment that has emerged during the past twenty years
