Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Quote by David Ogilvy
Click on the picture of David Ogilvy quote you want to see a larger version.
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Click on the picture of David Ogilvy quote you want to see a larger version.
David Ogilvy Quotes
- Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
- Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
- Advertising reflects the mores of society, but it does not influence them.
- The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.
- The advertisers who believe in the selling power of jingles have never had to sell anything.
- Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
- Leaders grasp nettles.
- Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
- The best ideas come as jokes. Make your thinking as funny as possible.
- Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.
- Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
Best Quotes
- I always wanted to be honest with myself and to those who have had faith in me.
- The serve, I was too young and too small and... not enough powerful to have a good serve when I was young, so my forehand was always my signature shot. So I used to always run around my backhand, you know, use my forehand as much as I could, and so that's why I think it's my strength also today, you know.
- I did all the right things in so many tournaments. But like I said, sometimes in sports it just goes the other way. Maybe you've already won so much that it evens it out a bit sometimes. I don't know.
- I used to get nervous, you know if my parents would come watch. And then I would get nervous if my friends came and watched. Today it's not a problem anymore actually, because now I enjoy it. I see that they, you know, respect me immensely, and I try to put on a good show and show that I can still play very good tennis.
- When I won in 2003, never in my wildest dreams did I ever think I would win Wimbledon and have my kids seeing me lift the trophy, so this is pretty surreal. And yeah, I was almost shocked in the moment that it all came together so nicely.
- Before, I guess, mum and dad were everything, but now, in my case, I had two new girls and all of a sudden they're completely dependent on you and there's a third generation. It's a funny shift all of a sudden. You have the babies, you have yourself and then you have your parents.
- My dad said if you become a tennis professional just make sure you get into the top hundred, because you have to make a little bit of money. You make a living so you can pay your coaching and, you know, your travels.
- When you do something best in life, you don't really want to give that up - and for me it's tennis.
- When there is nothing to talk about don't force yourself to say anything because it may land you in trouble.
- It’s crazy how people say, "I rely on facts," And believe thier television sets.
- Some people are drawn naturally - there are natural guitarists, and there are natural piano players, and I think guitar implies travel, a sort of footloose gypsy existence. You grab your bag and you go to the next town.