I don't design down to a price.

• In the digital age of 'overnight' success stories such as Facebook, the hard slog is easily overlooked.
• Anger is a good motivator.
• Beauty can come in strange forms.
• Business is constantly changing, constantly evolving.
• I don't do something necessarily to make a big profit or because it's a logical business decision.
• Today, computers are almost second nature to most of us.
• Britain's great strength is its innovative, design and engineering natural ability and we're not using it.
• I don't design down to a price.
• I'm not into politics but I am committed to a cause: ensuring design technology and engineering stays on the U.K. curriculum, alongside science and maths - grounding abstract theory, merging the practical with the academic.
• When you say 'design,' everybody thinks of magazine pages. So it's an emotive word. Everybody thinks it's how something looks, whereas for me, design is pretty much everything.