It is the framework which changes with each new technology and not just the picture within the frame.
Quote by Marshall Mcluhan
Click on the picture of Marshall Mcluhan quote you want to see a larger version.
It is the framework which changes with each new technology and not just the picture within the frame.
Click on the picture of Marshall Mcluhan quote you want to see a larger version.
Marshall Mcluhan Quotes
- Television brought the brutality of war into the comfort of the living room. Vietnam was lost in the living rooms of America - not on the battlefields of Vietnam.
- The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar.
- It is the framework which changes with each new technology and not just the picture within the frame.
- The spoken word was the first technology by which man was able to let go of his environment in order to grasp it in a new way.
- As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
- The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology.
- Historians and archaeologists will one day discover that the ads of our time are the richest and most faithful reflections that any society ever made of its entire range of activities.
- A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.
- Politics will eventually be replaced by imagery. The politician will be only too happy to abdicate in favor of his image, because the image will be much more powerful than he could ever be.
- Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.
- There are no passengers on spaceship earth. We are all crew.
Best Quotes
- I always wanted to be honest with myself and to those who have had faith in me.
- The serve, I was too young and too small and... not enough powerful to have a good serve when I was young, so my forehand was always my signature shot. So I used to always run around my backhand, you know, use my forehand as much as I could, and so that's why I think it's my strength also today, you know.
- I did all the right things in so many tournaments. But like I said, sometimes in sports it just goes the other way. Maybe you've already won so much that it evens it out a bit sometimes. I don't know.
- I used to get nervous, you know if my parents would come watch. And then I would get nervous if my friends came and watched. Today it's not a problem anymore actually, because now I enjoy it. I see that they, you know, respect me immensely, and I try to put on a good show and show that I can still play very good tennis.
- When I won in 2003, never in my wildest dreams did I ever think I would win Wimbledon and have my kids seeing me lift the trophy, so this is pretty surreal. And yeah, I was almost shocked in the moment that it all came together so nicely.
- Before, I guess, mum and dad were everything, but now, in my case, I had two new girls and all of a sudden they're completely dependent on you and there's a third generation. It's a funny shift all of a sudden. You have the babies, you have yourself and then you have your parents.
- My dad said if you become a tennis professional just make sure you get into the top hundred, because you have to make a little bit of money. You make a living so you can pay your coaching and, you know, your travels.
- When you do something best in life, you don't really want to give that up - and for me it's tennis.
- When there is nothing to talk about don't force yourself to say anything because it may land you in trouble.
- It’s crazy how people say, "I rely on facts," And believe thier television sets.
- Some people are drawn naturally - there are natural guitarists, and there are natural piano players, and I think guitar implies travel, a sort of footloose gypsy existence. You grab your bag and you go to the next town.