Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.

• As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'
• Our Age of Anxiety is, in great part, the result of trying to do today's job with yesterday's tools and yesterday's concepts.
• If the nineteenth century was the age of the editorial chair, ours is the century of the psychiatrist's couch.
• American youth attributes much more importance to arriving at driver's license age than at voting age.
• In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
• Mass transportation is doomed to failure in North America because a person's car is the only place where he can be alone and think.
• Ads are the cave art of the twentieth century.
• Advertising is the greatest art form of the 20th century.
• Art at its most significant is a Distant Early Warning System that can always be relied on to tell the old culture what is beginning to happen to it.
• Art is anything you can get away with.