Market leadership can translate directly to higher revenue, higher profitability, greater capital velocity, and correspondingly stronger returns on invested capital.

• There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.
• I strongly believe that missionaries make better products. They care more. For a missionary, it's not just about the business. There has to be a business, and the business has to make sense, but that's not why you do it. You do it because you have something meaningful that motivates you.
• The common question that gets asked in business is, 'why?' That's a good question, but an equally valid question is, 'why not?'
• There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.
• We expect all our businesses to have a positive impact on our top and bottom lines. Profitability is very important to us or we wouldn't be in this business.
• If you don't understand the details of your business you are going to fail.
• I've always been at the intersection of computers and whatever they can revolutionize.
• If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.
• We see our customers as invited guests to a party, and we are the hosts. It's our job every day to make every important aspect of the customer experience a little bit better.
• If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.