Presidential leadership needn't always cost money. Look for low- and no-cost options. They can be surprisingly effective.

• Amidst all the clutter, beyond all the obstacles, aside from all the static, are the goals set. Put your head down, do the best job possible, let the flak pass, and work towards those goals.
• Your performance depends on your people. Select the best, train them and back them. When errors occur, give sharper guidance. If errors persist or if the fit feels wrong, help them move on. The country cannot afford amateur hour in the White House.
• Leave the President's family business to him. You will have plenty to do without trying to manage the First Family. They are likely to do fine without your help.
• Death has a tendency to encourage a depressing view of war.
• Let your family, staff, and friends know that you're still the same person, despite all the publicity and notoriety that accompanies your position.
• Leave the President's family business to him. You will have plenty to do without trying to manage the First Family. They are likely to do fine without your help.
• The Federal Government should be the last resort, not the first. Ask if a potential program is truly a federal responsibility or whether it can better be handled privately, by voluntary organizations, or by local or state governments.
• Many people around the President have sizeable egos before entering government, some with good reason. Their new positions will do little to moderate their egos.
• In our system leadership is by consent, not command. To lead a President must persuade. Personal contacts and experiences help shape his thinking. They can be critical to his persuasiveness and thus to his leadership.
• Don't necessarily avoid sharp edges. Occasionally they are necessary to leadership.